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Jul
3rd
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Mary Jane Irwin / Forbes: Netflix’s Online Movie Dreams — Can start-up Roku save DVD rental giant Netflix from the coming video-streaming onslaught? — Saratoga, Calif.-based Roku, best known for its networked music player SoundBridge, in May rolled out a set-top box that streams Netflix (nasdaq: NFLX - news - people ) movies. Link Search: Ask, Technorati, Sphere, Google, and IceRocket + Discussion: Silicon Alley Insider, Zatz Not Funny! and Engadget

Techmeme: Netflix’s Online Movie Dreams (Mary Jane Irwin/Forbes)

Oh Internet churn. I received a congragulatory email from a coworker today for hitting the top of Techmeme with a review of Roku’s Netflix player.

Somehow the Internet transformed a delayed story with no news peg into a Web ripple. All it took was an offhand comment about Roku opening up the player to third parties, which was first mentioned in May, to blow up.

Count me confounded.

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